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iPhone slow to encourage upgrades

iPhone slow to encourage upgrades

UPDATE: This post was made in October 2017 and by late December Apple had admitted it deliberately slows iPhones to encourage people to buy a new iPhone. You can read Apple’s apology here.

At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.

As the new iPhone 8, iPhone 8 Plus, iPhone X and iOS 11 hit the market, a usual rumor comes to ligh. There has long been speculation that Apple deliberately slows down older iPhones in an attempt to encourage people to upgrade to the latest models.

Benchmarking firm Futuremark notes that around the launch of the new iPhones, there was a surge in Google searches for “iPhone slow” — but are people’s fears actually founded in anything? Futuremark is in exactly the right line of work to set the record straight, and its test results really speak for themselves.

When it comes to the iPhone 6, iPhone 6s and iPhone 7, the story is pretty similar. Futuremark says:

GPU performance has remained consistent across iOS versions with only minor variations.

The graphs for CPU performance show a very slight drop in performance over time — possibly due to minor iOS updates or other factors – but a user would be unlikely to notice this small difference in everyday use.

Apple slows down older iPhones


So, what’s the explanation for the spike in searches relating to iPhone slowdown? Are people paranoid?

Futuremark suggests that there is an element of actual performance degradation because of a lack of app optimization, but there’s also the FOMO (Fear of Missing Out) effect in action:

Our benchmarking data shows that, rather than intentionally degrading the performance of older models, Apple actually does a good job of supporting its older devices with regular updates that maintain a consistent level of performance across iOS versions.

That said, there are some factors that might affect people’s perception of performance after updating an older device with a newer version of iOS. An update might add new features that use more resources or require more processing power. New apps developed for the latest models might not run as smoothly on older devices. Conversely, apps designed for an earlier version of iOS might not take full advantage of optimizations in the latest version. And then there is always the psychological effect of knowing that there is a new and improved model available, which can make your own device seem outdated.

Check out Futuremark’s full results over on its website.


  1. Paul - I honestly don't know how apple fans put up with this

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